MME 2024: A Resounding Success in Multifamily Marketing
Baltimore, MD – May 21, 2024 – The Multifamily Marketing East (MME) 2024 event, an exclusive gathering designed for multifamily industry marketers on the East Coast, concluded on a high note at the stunning waterfront venue, Sagamore Pendry Baltimore. This invitation-only event provided a unique opportunity for property management professionals to engage, share, and expand their networks through innovative content and interactive sessions—all at no cost. Here's a recap of the event that left us inspired and equipped for the future of multifamily marketing.
MME 2024 proved to be a pivotal platform for industry leaders to shape the future of multifamily marketing. Far from a typical conference, it emerged as a hub of inspiration and professional growth, offering access to all main-stage and breakout sessions, breakfast, lunch, refreshments, an outdoor networking dinner, and a personalized take-home gift.
Kelley Shannon, SVP of Marketing and Customer Experience at Bozzuto delivered an inspiring keynote titled "The Making of a Love Brand." She shared insights on building a brand that resonates deeply with consumers, akin to iconic names like Mercedes, Patagonia, and Trader Joe's. Matthew Kilmurry, CEO and Founder of ApartmentGeofencing.com provided valuable insights into the Entrepreneurial Operating System (EOS) during his session titled “Gaining Traction For Your Brand,” illustrating how this framework can streamline operations, enhance productivity, and drive growth.
Two keynote panel discussions set the stage for high-quality content: "More With Less: Leveraging AI to Overcome Constraints" – Moderated by Elaine De Lude, VP of LIVEbe Communities, this panel explored how AI is revolutionizing multifamily marketing. Panelists included Daniel Paulino, VP of Marketing at Bozzuto, Moshe Crane, VP of Branding and Strategic Initiatives at Sage Ventures, and Wendy Coplen, Marketing Director at Bell Partners Inc.
"Marketing Metrics Are Changing—Are You Ready?" – Moderated by Wendy Simpson, SVP of Marketing and Customer Experience at Edgewood Management, this session focused on adapting to new digital marketing metrics. Panelists included Kevin Wilson, Director of Marketing, Strategy and Planning at Southern Land Company, Michelle José, VP of Property Marketing at Mill Creek Residential, and Xiyao Yang, Director of Marketing Analytics at Bozzuto.
The standout feature of MME 2024 was its exceptional networking opportunities. With 20 breakout sessions, each featuring a dedicated host, a volunteer moderator, and a volunteer presenter, attendees were able to dive deep into specific topics while engaging with new people. This format not only facilitated meaningful connections among industry professionals but also ensured that everyone could learn and share insights on diverse subjects. The personalized structure of each session fostered an environment where participants could expand their networks, gain valuable takeaways, and discuss the latest trends and strategies in multifamily marketing.
The Tuesday night reception and dinner at The Pendry's beautiful courtyard provided a relaxed setting for attendees to connect, share ideas, and build relationships that will shape the industry's future. The event featured a DJ, a 360 photo booth, and an AI-Robo Sketch, adding a fun element to a day filled with learning.
MME 2024 was made possible by the generous support of sponsors, including ApartmentGeofencing.com, Hyly.AI, DIGIBLE, Placer.AI, Revyse, Realync, Social Kapture, WideWail, and ZipCode Creative. Special thanks to ZipCode Creative for their exceptional branding and creative work.
We also extend our gratitude to the content committee and panelists who brought their expertise and insights to the table, including Britt Gutierrez, Daniel Paulino, Elaine De Lude, Kelley Shannon, Kevin Wilson, Matthew Kilmurry, Michelle José, Moshe Crane, Wendy Coplen, Wendy Simpson, and Xiyao Yang.
As we look forward to future events, we invite property management professionals to join these critical conversations shaping the multifamily marketing landscape. Join our waitlist for MME at https://multifamily.marketing/2024.
MME Team
Events@Multifamily.Marketing
Multifamily Marketing East (MME)
https://multifamily.marketing
