Sponsor MME '25

We invite you to join us for Multifamily Marketing East™ (MME) 2025, the premier and only East Coast multifamily conference in 2025. Building on the success of last year, MME 2025 promises even greater opportunities for sponsors to build meaningful connections with operators.

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Become a Sponsor

Become part of our East Coast Multifamily Marketing Summit.

 

Speakers & Content Developers

Our content team consists of high-profile thought leaders and seasoned multifamily marketers with a shared investment in learning and engagement.
Marco Muñoz
Senior Strategic Agency Manager
Google
 
Anna Paccone
Vice President, Digital Marketing & Ecommerce
Aimbridge Hospitality
Sarah Cummins
President
Swellsville
Kelley Shannon
Senior Vice President, Marketing and Customer Experience
Bozzuto
Elaine De Lude
Vice President
LIVEbe Communities
Michelle José
Marketing Executive
Wendy Simpson
Senior Vice President, Marketing
Pratum Companies
Terry Moody
Vice President, Marketing & Technology
Toll Brothers Apartment Living
Kim Boland
Director of Digital Marketing
Morgan Properties
Jillian Fikkert
Vice President, Sales & Marketing
Buckingham Companies
 

2025 Agenda

Session topics and times are subject to change.

Monday, June 2, 2025

4:30 p.m. –5:30 p.m.
VIP Happy Hour

Tuesday, June 3, 2025

8:00 a.m. – 9:00 a.m.
Breakfast + Registration Opens
Location Foyer

Register and grab a quick bite to eat before kick-off.

9:00 a.m. – 9:05 a.m.
Welcome Remarks and Inspirations
Location Ballroom

Hear from the MME content committee chairs.

Matthew Kilmurry NEW
Matthew Kilmurry
Founder & CEO, ApartmentGeofencing.com
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Kelley Shannon
Senior Vice President, Marketing and Customer Experience, Bozzuto
9:05 a.m. – 9:55 a.m.
Keynote Session
Location Grand Ballroom
Marco Muñoz is a seasoned digital marketing and media leader with a proven track record of driving performance across top-tier organizations. Currently serving as Senior Strategic Agency Manager at Google, Marco brings over a decade of experience in paid media, marketing technology, and digital strategy. Prior to Google, he held senior leadership roles at Bloomberg Media, where he directed global performance marketing efforts, and at E*TRADE, where he led media and customer acquisition. His earlier career includes pivotal roles at American Express—where he earned the prestigious Chairman’s Award—and Kepler Group. Marco’s expertise spans data-driven marketing, strategic agency partnerships, and performance optimization across global markets.
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Marco Muñoz
Senior Strategic Agency Manager, Google
9:55 a.m. – 10:10 a.m.
Sponsor Showcase
Location Grand Ballroom

The Sponsor Showcase is your chance to hear directly from the partners powering today’s multifamily marketing solutions. Each sponsor will take the stage for a 3-minute spotlight to share who they are, what they do, and how they’re helping properties like yours stand out. It’s fast-paced, informative, and a great way to discover new tools, tech, and ideas.

10:25 a.m. – 11:10 a.m.
Breakout Session #1: Roundtable Discussions
Location Grand Ballroom

Breakout sessions at MME are focused, interactive workshops designed to provide attendees with in-depth insights, strategies, and practical tools to level up your multifamily marketing tactics. Each session is tailored to address specific topics or challenges within the industry, offering valuable takeaways through expert-led presentations, group discussions, and collaborative activities. These sessions allow participants to engage with peers, ask questions, and explore innovative solutions in an intimate, hands-on setting.

 
Table_1
Trendspotting: What's Next in Multifamily and How to Futureproof Your Marketing Plans
Table_2
Bridging AI Education & Practical Application
Table_3
Reinvent Stodgy Old Community Events with Branded & Bespoke Marketing Experiences
Table_4
Zen and the Art of Marketing Analytics
Table_5
The Vendor Vetting Playbook: Perspectives from Both Sides
Table_6
Leveraging Technology in Grassroots Marketing
Table_7
Unlocking Clarity: Navigating Fee Transparency in Multifamily Marketing
Table_8
From Generalist to Specialist: Redefining Multifamily Marketing Roles with Strategic Partners
Table_9
Fostering Connection: Building Community Through Engagement and Wellness Programs
Table_10
The Modern Motivator: Keeping Teams Engaged, Empowered & Equipped
Table_11
Tech That Talks: Streamlining Tools for Smarter Marketing
Table_12
From Spend to Strategy: Optimizing for Value at Every Level
Table_13
Leads That Lease: How to Market for ROI and Ownership Confidence
Table_14
Attribution Unlocked: Metrics, Identity & Marketing Impact
Table_15
Fresh Feeds, Stronger Brands: Creative Content That Connects
Table_16
Leveling Up Your Personal Brand
Table_17
Challenge First, AI Second: Using AI to Cure Marketing’s Biggest Headaches
Table_18
The Human Side of Multifamily Marketing: Building Brand Loyalty with Heart
Table_19-1
Marketing x HR: Aligning Internal Culture with External Brand Promises
Table_20
The Truth Behind the Journey: Authenticity and AI in Multifamily
11:20 a.m. – 12:05 p.m.
Breakout Session #2: Roundtable Discussions
Location Ballroom

Join your peers for small group discussions focused on topics pre-selected during the registration process. Each table will have a moderator and presenter who will share reflections and takeaways with the audience.

Table_1
Trendspotting: What's Next in Multifamily and How to Futureproof Your Marketing Plans
Table_2
Bridging AI Education & Practical Application
Table_3
Reinvent Stodgy Old Community Events with Branded & Bespoke Marketing Experiences
Table_4
Zen and the Art of Marketing Analytics
Table_5
The Vendor Vetting Playbook: Perspectives from Both Sides
Table_6
Leveraging Technology in Grassroots Marketing
Table_7
Unlocking Clarity: Navigating Fee Transparency in Multifamily Marketing
Table_8
From Generalist to Specialist: Redefining Multifamily Marketing Roles with Strategic Partners
Table_9
Fostering Connection: Building Community Through Engagement and Wellness Programs
Table_10
The Modern Motivator: Keeping Teams Engaged, Empowered & Equipped
Table_11
Tech That Talks: Streamlining Tools for Smarter Marketing
Table_12
From Spend to Strategy: Optimizing for Value at Every Level
Table_13
Leads That Lease: How to Market for ROI and Ownership Confidence
Table_14
Attribution Unlocked: Metrics, Identity & Marketing Impact
Table_15
Fresh Feeds, Stronger Brands: Creative Content That Connects
Table_16
Leveling Up Your Personal Brand
Table_17
Challenge First, AI Second: Using AI to Cure Marketing’s Biggest Headaches
Table_18
The Human Side of Multifamily Marketing: Building Brand Loyalty with Heart
Table_19-1
Marketing x HR: Aligning Internal Culture with External Brand Promises
Table_20
The Truth Behind the Journey: Authenticity and AI in Multifamily
12:15 p.m. – 12:30 p.m.
Sponsor Showcase
Location Grand Ballroom

The Sponsor Showcase is your chance to hear directly from the partners powering today’s multifamily marketing solutions. Each sponsor will take the stage for a 3-minute spotlight to share who they are, what they do, and how they’re helping properties like yours stand out. It’s fast-paced, informative, and a great way to discover new tools, tech, and ideas.

12:40 p.m. – 1:55 p.m.
Lunch + Learn
Location Ballroom

Enjoy a light and refreshing lunch while meeting sponsors from around the industry.

2:00 p.m. – 2:45 p.m.
Keynote Session
Location Grand Ballroom
Discover how the lessons and strategies from the hospitality industry can elevate multifamily marketing to new heights. Learn actionable tactics that translate seamlessly from hospitality to multifamily, enabling you to create memorable brand experiences, improve customer engagement, and stand out in a competitive market.

Whether you're seeking inspiration or practical takeaways, this session will provide valuable insights to help you “level up” your marketing game.
anna-paccone
Anna Paccone
Vice President, Digital Marketing & Ecommerce, Aimbridge Hospitality
2:45 p.m. – 4:00 p.m.
Breakout Sessions 1 & 2 Reflections & Takeaways
Location Ballroom

A representative from each breakout table will share key insights and strategies, offering innovative ideas to elevate your brand and business in the multifamily industry. This session provides a broad perspective on strengthening brand presence, driving growth, and standing out in a competitive market, ensuring attendees leave with actionable takeaways for success.

 
4:20 p.m. – 5:05 p.m.
Leveling up Your Personal Brand
Location Ballroom

In a competitive market, your brand is your most powerful asset. This presentation dives deep into actionable strategies to elevate your brand, ensuring it not only captures attention but also drives loyalty and growth. Discover how to refine your messaging, create memorable experiences, and establish a consistent, impactful presence across all channels. Gain insights into building a brand that resonates with your audience and sets you apart from the competition. Whether you're rethinking your approach or looking for that next-level edge, this session is your blueprint for brand success.

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Sarah Cummins
President, Swellsville
5:05 p.m. – 5:10 p.m.
Closing Remarks
Location Main Ballroom

Close out the day with final remarks from our content chair.

Matthew Kilmurry NEW
Matthew Kilmurry
Founder & CEO, ApartmentGeofencing.com
5:10 p.m. – 7:00 p.m.
Special Event: Networking Dinner
Location Four Seasons Courtyard

Join us for an unforgettable evening at the luxurious Four Seasons Hotel, where sophistication meets the charm of Baltimore’s waterfront. 

 

MME 2025 Sponsors