Ready for MME '25?

Multifamily Marketing East™ is back in 2025! Speakers, session topics and a full agenda will be availble soon. Join the waitlist to receive updates on the latest MME news as it becomes available. 

Tuesday, June 3rd, 2025 | Four Seasons Hotel Baltimore | FREE

This event is open to property management professionals only.

 

 

MicrosoftTeams-image (267)
 

Join 2025 Waitlist

If you'd like to join us next year, please join our waitlist and we'll keep you posted on updates!

 

Our 2024 Speakers

Our speakers are seasoned multifamily leaders with a shared investment in learning and engagement.
Kelley Shannon
Senior Vice President, Marketing and Customer Experience
Bozzuto
Elaine De Lude
Vice President
LIVEbe Communities
Kevin Wilson
Director of Marketing, Strategy and Planning
Southern Land Company
Moshe Crane
Vice President, Branding & Strategic Initiatives
Sage Ventures
Wendy Coplen
Marketing Director
Bell Partners
Daniel Paulino
Vice President, Marketing
Bozzuto
Michelle José
Vice President, Property Marketing
Mill Creek Residential
Wendy Simpson
Senior Vice President, Marketing
Edgewood Management
Xiyao Yang
Director of Marketing Analytics
Bozzuto
Britt Gutierrez
Marketing Manager, Demand Generation
Bell Partners
 

2024 Agenda

Session topics and times are subject to change.

May 21, 2024

8:00 a.m. – 9:00 a.m.
Breakfast + Registration Opens
Location Foyer

Register and grab a quick bite to eat before kick-off.

9:00 a.m. – 9:05 a.m.
Welcome Remarks and Inspirations
Location Ballroom

Hear from the MME content committee chairs.

Matthew Kilmurry NEW
Matthew Kilmurry
Founder & CEO, ApartmentGeofencing.com
1663117658388
Kelley Shannon
Senior Vice President, Marketing and Customer Experience, Bozzuto
9:05 a.m. – 9:35 a.m.
The Making of a Love Brand
Location Ballroom
1663117658388 (1)
Kelley Shannon
Senior Vice President, Marketing and Customer Experience, Bozzuto
9:35 a.m. – 10:05 a.m.
Gaining Traction for Your Brand
Location Ballroom
Matthew Kilmurry NEW
Matthew Kilmurry
Founder & CEO, ApartmentGeofencing.com
10:05 a.m. – 10:45 a.m.
Sponsor Spotlight
Location Ballroom

Hear a few words from our team of sponsors.

10:50 a.m. – 11:30 a.m.
Breakout Session #1: Roundtable Discussions
Location Ballroom

Join your peers for small group discussions focused on topics pre-selected during the registration process. Each table will have a moderator and presenter who will share reflections and takeaways with the audience.

Table1
MarTech: Enhancing Customer Experience & Operations
Table2
How AI can Help with Industry Pain Points
Table3
Unlocking Success: Mastering Conversion Ratio Optimization
Table4
Maximizing Performance, Efficiency, and Timelines
Table5
Building Data- Powered Social Strategies
Table6
Apartment Branding for Marketing Success
Table7
Build Internal Partnerships Using Marketing Data
Table8
Streaming TV Advertising for Apartments
Table9
Understanding Prospect Preferences with Mobile Location History
Table10
Staying Motivated and Efficient with Reduced Staff
11:30 a.m. – 12:30 p.m.
Breakout Session #1: Reflections and Takeaways
Location Ballroom

A representative from each breakout table will share their group's key insights and strategies with the audience. This segment offers a platform for cross-sharing the most innovative ideas and practical solutions discussed, particularly around leveraging technology like generative AI in the multifamily industry. It's an opportunity for attendees to gain a broad perspective on how to achieve more with less, inspired by the collective wisdom and experiences of their peers. This session is designed to encapsulate the essence of our discussions, ensuring all participants leave with actionable knowledge.

12:30 p.m. – 1:30 p.m.
Lunch + Sponsor Showcase
Location Ballroom

Enjoy a light and refreshing lunch while meeting sponsors from around the industry.

 
1:30 p.m. – 2:30 p.m.
More With Less: Leveraging AI to Overcome Constraints
Panel Discussion
Location Ballroom

In an era where "doing more with less" has transformed from a challenging necessity into an industry mantra, we delve into the pivotal role of AI as an empowering tool. Budgets and teams may not be growing, but expectations for performance are. The question remains: how can one amplify output and efficiency with the resources available?

This panel explores cutting-edge solutions within AI that address this perennial marketing quandary. With recent technological breakthroughs, AI has emerged not just as a means to compensate for resource limitations, but as a strategy to surpass even the highest of expectations. Join us as we unpack the transformative potential of AI, providing practical insights into maximizing performance.

1575639350674
Elaine De Lude
Vice President, LIVEbe Communities
britt-g
Britt Gutierrez
Marketing Manager, Demand Generation, Bell Partners
Moshe
Moshe Crane
Vice President, Branding & Strategic Initiatives, Sage Ventures
Daniel
Daniel Paulino
Vice President, Marketing, Bozzuto
2:30 p.m. – 3:00 p.m.
Breakout Session #2: Roundtable Discussions
Location Ballroom

Join your peers for small group discussions focused on topics pre-selected during the registration process. Each table will have a moderator and presenter who will share reflections and takeaways with the audience.

Table1
Emerging Trends: Proptech & AI
Table2
Evolution of Marketing Metrics: Adapting to New Trends & Practices
Table3
Maximizing Video Content: Ads and Beyond
Table4
Google Ads Unleashed: Maximizing Your PPC Potential including PMAX
Table5
Mastering Influencer Marketing: Strategies for Success
Table6
Scaling Branding with AI: Faster, Farther, Cohesive
Table7
Uncovering Retention Trends in Resident Reviews
Table8
Mastering Geofencing: Market Rate to Affordable and Urban to Suburban
Table9
Post Covid Rental Landscape - From Migration to Back to Work
Table10
Your Guide to Creating a World-Class Company Culture in 2024
3:30 p.m. – 3:45 p.m.
Breakout Session #2: Reflections and Takeaways
Location Ballroom

A representative from each breakout table will share their group's key insights and strategies with the audience. This segment offers a platform for cross-sharing the most innovative ideas and practical solutions discussed, particularly around leveraging technology like generative AI in the multifamily industry. It's an opportunity for attendees to gain a broad perspective on how to achieve more with less, inspired by the collective wisdom and experiences of their peers. This session is designed to encapsulate the essence of our discussions, ensuring all participants leave with actionable knowledge.

4:00 p.m. – 5:00 p.m.
Marketing Metrics Are Changing—Are You Ready?
Panel Discussion
Location Ballroom

Digital marketing metrics are changing, and they're changing fast. Are you ready? In this session, we'll explore how your marketing teams can adapt to recent regulations and innovations, and set themselves up for success in today's rapidly-evolving digital landscape. With an eye on digital trends that transcend industry, but told through a multfamily marketing lens, we'll dive into different marketing areas like branding/awareness, findability, and social engagement.

Michelle_Jose
Michelle José
Vice President, Property Marketing, Mill Creek Residential
Wendy-simpson
Wendy Simpson
Senior Vice President, Marketing, Edgewood Management
Xiyau-Yang
Xiyao Yang
Director of Marketing Analytics, Bozzuto
Kevin Wilson
Kevin Wilson
Director of Marketing, Strategy and Planning, Southern Land Company
5:00 p.m. – 5:15 p.m.
Closing Remarks
Location Main Ballroom

Close out the day with final remarks from our content chair.

Matthew Kilmurry NEW
Matthew Kilmurry
Founder & CEO, ApartmentGeofencing.com
5:30 p.m. – 8:30 p.m.
Special Event: Waterfront Networking Dinner
Location Pendry Courtyard and Cannon Room

Join us outdoors in the Sagamore Pendry’s courtyard, steps away from the Baltimore waterfront, where you will unwind and experience an evening of celebration!

 

MME 2024 Sponsors