Stop by to check in, grab your badge, and get everything you need for a great event experience. Our team will be ready to welcome you. 

Opening remarks to welcome attendees to Multifamily Marketing East, set the tone for the day, and highlight the opportunities ahead for learning, connection, and growth. 

Matthew Kilmurry

Founder & CEO, Apartment Geofencing & Kurie | MME Chair

Kelley Shannon

Managing Director of Marketing, Customer Experience & Revenue Management, Bozzuto

Through compelling research, profound case studies, and captivating stories of her own, Kindra will elevate individuals on all levels of your company. The outcome of this keynote is attendees feeling empowered, excited and capable of making a simple shift to telling more strategic stories to captivate customers, influence behavior and transform business. 

Kindra Hall

Wall Street Journal Bestselling Author and Keynote Speaker

Unwind and connect with fellow attendees over drinks and light bites. This casual gathering is the perfect opportunity to spark new conversations and expand your network in a relaxed setting. 

Nikon Gormley is a transformative coach who helps high performers understand how top leaders think differently—creating clarity, confidence, and better decisions even in high-pressure environments. In this session, he’ll explore the psychology behind peak performance, showing how reducing mental stress unlocks insight, elevates leadership impact, and allows teams to perform at their best with greater ease.  

Nikon Gormley

Transformative Coach & Leadership Advisor. Faculty. Public Speaker. Taekwondo Master 6th Dan Black Belt

Sponsor Showcase is a fast-paced, high-energy session where our sponsors take the stage for five-minute spotlight presentations. Each partner will share who they are, what they do, and the unique value they bring to the multifamily space.

Connect with fellow multifamily marketers in small-group conversations built around the topics that matter most right now, from proving marketing value and navigating AI to strengthening teams, building trust, and responding to market shifts. Moderators will help guide meaningful discussion and surface practical takeaways for the full audience.

Google Is the New Front Door: Showing Up in the Zero-Click Renter Journey

Are Your Operations Stuck in the 70s? How to Break Old Habits and Start Using AI Yourself

AI Search Safari - Where are your apartments in the AI Search Results?

"Swag, Signs, and Sheets" - The Good, The Bad, and the Ugly of Tangible Goodies for Property Marketing

Prove It: Connecting Marketing Spend to Leases Signed

The Ghosting Problem: Why Prospects Stop Responding — And What Actually Re-Engages Them

From Marketer to Growth Leader: Operating Like an Executive in a Performance-Driven World

Built for Bots and Browsers: The Ecommerce Playbook for AI-Era Renter Acquisition

The New Language of Leasing

Progress over Perfection: The Art of Connected Marketing

Is Conversion Rate Lying to You

Marketing Maxing: Stop Adding. Start Maxing Out Brand Awareness

Your Star Rating May Be Lying to You: What Actually Drives Leases Today

Consistency Converts: Why Accurate Listings Win More Renters

Your Competitor’s Marketing Called. It Wants Its Brand Back

Beyond the Click: Creative That Converts When Renters Don’t Convert Right Away

Strategic Listing Optimization & Conversions - Learn How to Maximize Visibility and Improve Measuring the Contribution to Leases

Scroll-Stopping or Scroll-Past? Paid Strategies That Win in Multifamily

AIO, GEO, AEO, and more... the AI alphabet soup and what actually matters for multifamily marketing

Hospitality Is the New Amenity: The Rise of the AI Concierge

Connect with fellow multifamily marketers in small-group conversations built around the topics that matter most right now, from proving marketing value and navigating AI to strengthening teams, building trust, and responding to market shifts. Moderators will help guide meaningful discussion and surface practical takeaways for the full audience.

Google Is the New Front Door: Showing Up in the Zero-Click Renter Journey

Are Your Operations Stuck in the 70s? How to Break Old Habits and Start Using AI Yourself

AI Search Safari - Where are your apartments in the AI Search Results?

"Swag, Signs, and Sheets" - The Good, The Bad, and the Ugly of Tangible Goodies for Property Marketing

Prove It: Connecting Marketing Spend to Leases Signed

The Ghosting Problem: Why Prospects Stop Responding — And What Actually Re-Engages Them

From Marketer to Growth Leader: Operating Like an Executive in a Performance-Driven World

Built for Bots and Browsers: The Ecommerce Playbook for AI-Era Renter Acquisition

The New Language of Leasing

Progress over Perfection: The Art of Connected Marketing

Is Conversion Rate Lying to You

Marketing Maxing: Stop Adding. Start Maxing Out Brand Awareness

Your Star Rating May Be Lying to You: What Actually Drives Leases Today

Consistency Converts: Why Accurate Listings Win More Renters

Your Competitor’s Marketing Called. It Wants Its Brand Back

Beyond the Click: Creative That Converts When Renters Don’t Convert Right Away

Strategic Listing Optimization & Conversions - Learn How to Maximize Visibility and Improve Measuring the Contribution to Leases

Scroll-Stopping or Scroll-Past? Paid Strategies That Win in Multifamily

AIO, GEO, AEO, and more... the AI alphabet soup and what actually matters for multifamily marketing

Hospitality Is the New Amenity: The Rise of the AI Concierge

Enjoy lunch while connecting with our event sponsors. During this time, attendees are encouraged to visit sponsor tables, explore solutions, ask questions, and build valuable industry relationships. 

Wrap up the day with closing reflections from our MME spokesperson.

Justin Jones

Director of Industry Strategy, SmartRent | Co-Host The AI XChange | MME Spokesperson