Register and grab a quick bite to eat before kick-off.

Hear from the MME content committee chairs.

Matthew Kilmurry

Founder & CEO, ApartmentGeofencing.com

Kelley Shannon

Senior Vice President, Marketing and Customer Experience, Bozzuto

Here a few words from our team of sponsors.

In the multifamily industry, achieving high occupancy and tenant satisfaction with limited resources demands innovation. Our panel will explore how new technologies, especially generative AI, can revolutionize marketing efforts. Panelists will discuss streamlining operations and enhancing tenant engagement through technology, offering insights into achieving superior results on a tight budget. Attendees will learn effective strategies for employing advanced tools to elevate their marketing, making "Doing More With Less" a tangible reality in the multifamily sector. This session is essential for those looking to leverage technology to stay competitive.

Elaine De Lude

Vice President, LiveBe Communities

Britt Gutierrez

Marketing Manager, Demand Generation, Bell Partners

Moshe Crane

Vice President, Branding & Strategic Initiatives, Sage Ventures

Daniel Paulino

Vice President, Marketing, Bozzuto

Join your peers for small group discussions focused on topics pre-selected during the registration process. Each table will have a moderator and presenter who will share reflections and takeaways with the audience.

Table 1

Paid Social for Multifamily

Table 2

Local Market Research

Table 3

Performance Marketing Trends

Table 4

Personalization At Scale

Table 5

Adopting Streaming TV

Table 6

Tenant Retention Strategies

Table 7

Hiring a Balanced Team

Table 8

Navigating Privacy Laws

Table 9

ILS Best Practices

Table 10

General Marketing Talk

A representative from each breakout table will share their group's key insights and strategies with the audience. This segment offers a platform for cross-sharing the most innovative ideas and practical solutions discussed, particularly around leveraging technology like generative AI in the multifamily industry. It's an opportunity for attendees to gain a broad perspective on how to achieve more with less, inspired by the collective wisdom and experiences of their peers. This session is designed to encapsulate the essence of our discussions, ensuring all participants leave with actionable knowledge.

Enjoy a light and refreshing lunch while meeting sponsors from around the industry.

Join your peers for small group discussions focused on topics pre-selected during the registration process. Each table will have a moderator and presenter who will share reflections and takeaways with the audience.

Table 1

Paid Social for Multifamily

Table 2

Local Market Research

Table 3

Performance Marketing Trends

Table 4

Personalization At Scale

Table 5

Adopting Streaming TV

Table 6

Tenant Retention Strategies

Table 7

Hiring a Balanced Team

Table 8

Navigating Privacy Laws

Table 9

ILS Best Practices

Table 10

General Marketing Talk

A representative from each breakout table will share their group's key insights and strategies with the audience. This segment offers a platform for cross-sharing the most innovative ideas and practical solutions discussed, particularly around leveraging technology like generative AI in the multifamily industry. It's an opportunity for attendees to gain a broad perspective on how to achieve more with less, inspired by the collective wisdom and experiences of their peers. This session is designed to encapsulate the essence of our discussions, ensuring all participants leave with actionable knowledge.

Digital marketing metrics are changing, and they're changing fast. Are you ready? In this session, we'll explore how your marketing teams can adapt to recent regulations and innovations, and set themselves up for success in today's rapidly-evolving digital landscape. With an eye on digital trends that transcend industry, but told through a multfamily marketing lens, we'll dive into different marketing areas like branding/awareness, findability, and social engagement.

Michelle José

Vice President, Property Marketing, Mill Creek Residential

Wendy Simpson

Senior Vice President, Marketing, Edgewood Management

Xiyao Yang

Director of Marketing Analytics, Bozzuto

Kevin Wilson

Director of Marketing, Strategy and Planning, Southern Land Company

Close out the day with final remarks from our content chair.

Matthew Kilmurry

Founder & CEO, ApartmentGeofencing.com

Join us outdoors in the Sagamore Pendry’s courtyard, steps away from the Baltimore waterfront, where you will unwind and experience an evening of celebration!